thebrandcentre.net

all about branding and brand management

Tech Talk

I am employed contractually for the organisations who engage me. I rarely stay for more than a month or two, because I’m basically troubleshooting. I deal with the tech and quickly move on. It is a great way to make a living, because I’m never tied to a particular company for years. It is nice [...]

The Marketing Team

As soon as I started working here, I brought up the idea of getting brand management tools which would make everything simpler for the marketing team. Often a company is so uncomfortable with the notion of change that it clings to a way of working that is wholly inappropriate in this era of high-tech solutions. [...]

Clear Concepts

When I began to work for this company, I brought up the notion of acquiring brand management tools which could make things easier for the marketing department. Sometimes a company is so opposed to the notion of changing that it holds on to a way of working that is entirely inappropriate in our era of [...]

Fresh Thinking

As soon as I started working for this company, I introduced the idea of getting brand management tools which would make everything easier for the marketing department. Often a company is so hostile to the notion of changing that it holds on to a way of doing its work which is entirely inappropriate in this [...]

Concepts of Change

When I began working here, I brought up the notion of getting brand management tools which would make everything easier for the marketing team. Sometimes a business is so opposed to the concept of change that it clings to a style of doing its work that is totally inappropriate in this age of technological commerce. [...]

The Developer

This company hired me to develop a marketing asset management strategy for their organization. Prior to this it was a shambles! The system they had been using wasn’t practical, because they did not have a central hub in which to store all their material. As a consequence, lots of people could be trying to achieve [...]

Managing the Brand

As soon as I started to work here, I brought up the notion of getting brand management tools that could make everything easier for the marketing team. Often a business is so uncomfortable with the notion of change that it sticks with a way of doing its work which is wholly inefficient in this era [...]

Changing the Framework

In August I’ll be doing some work for a large financial institution, endeavouring to sort out their content storage set-up. It will be challenging, because apparently they’ve been utilising an old-fashioned framework for a long time, however I think it’ll be entertaining. They are confident that I’ll be able to improve their efficiency significantly, and [...]

New Platforms

When you’ve got a good service, it is a real pity if it fails to become popular in the market merely because you haven’t advertised it in the right fashion. The marketing part of business is undeniably as crucial as developing a great service in the first place. Often I feel as though I am [...]

Improving Efficiency

There has been a considerable development in the fashion in which we organize our advertizing resources since we set up the brand portal. By utilizing one focal nexus which is accessed easily by everybody in the company, we avoid duplication of tasks and mix-ups to do with information, and that’s noticeably streamlined our operation. In [...]